Best Ways To Grow Your Social Media Followers

Just like the title says, we shall discuss the best ways to grow your social media followers. Most content creators and online business owners value the growth of their social media followers. Therefore, all you need to do is to pay keen attention while reading through, to avoid skipping any important point. Some subtopics we discussed are Meaning Of Social Media, Examples Of Social Media, 10 Ways To Grow Your Social Media Followers, and Tools To Increase Social Media Followers.

Meaning Of Social Media

When you hear “Social Media” what comes to your mind? Well, it is just a general name for websites and applications that helps to promote communication, content-sharing, collaboration, etc. A lot can be done with the use of social media. One can reach out to family and loved ones that are far away and even have visual contact with them.

Examples Of Social Media

There are various examples of social media platforms. Some of them are:

  • Instagram
  • Twitter
  • Facebook
  • LinkedIn
  • YouTube
  • Pinterest

10 Ways To Grow Your Social Media Followers

1. Establish Your Unique Brand Identity

If you wish to grow your social media followers, you have to first create your unique brand identity. Brand identity, simply means, what you are known for or what you represent. This is very important as it depicts your style and way of operation.

When you are trying to create or establish your brand identity, you should always stick to it. Frequently changing your identity would warrant your followers to see you as unserious. Therefore, be consistent with what you put out and stick to it.

2. Respond To & Engage With Your Audience

This is one of the most paramount techniques to use while growing your social media accounts. If you take your followers as part of your social media family, there would be a mutual interest that would lead to referral. But, if you don’t engage them often, they won’t be active to even refer your page to others.

Most mistakes people do while growing their social media accounts are to neglect their followers especially when the number is small. This should be the other way around, as it is better to start engaging them in conversations with a little number. Let your followers know who you are and what you represent. This way they could easily relate to you.

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3. Organize Referral Contests

This is one of the most effective ways to grow your social media followers. It plays out in a give-and-take setting, such that those engaging in the contest and the person organizing the contest both benefit in the end. Organizing a referral contest requires careful planning and strategy to avoid waste of resources and effort.

A referral contest or an engagement contest can work interchangeably. In referral contests, it can come in form of asking your followers to tag their friends or ask them to follow you. Meanwhile, in an engagement contest, it can be in the form you telling your audience to like, share or comment on a post. In the end, you include a price to be won. That way, they would be active in the contest.

4. Identify Your Target Audience

Knowing and studying your target audience will help you grow your social media. This is because they are the people that will engage in your posts and follows your accounts. So, knowing them and the type of content they want will enable you to make use of the best strategy to satisfy your audience. Also, it will enable you to decide how to go about social media campaigns for more followers.

5. Use Tags & Hashtags Smartly 

People do not really realize the power of Hashtags. If you make use of the right tags and hashtags, you are on your way to getting recognized and being followed. Also, if you get into trends and interact with other people in that space or community, it will create a level of awareness in your social media account. However, you can find important hashtags that you can engage in from the following: or Hashtagify.

Remember, always use tags and hashtags that are associated with your content and are familiar to your audience. A wrong choice of hashtags may not bring the desired result of followers.

6. Follow Relevant Accounts

Social media works just like our daily lifestyle. If one assists you, definitely you will want to assist the person. So, as a starter, you ought to learn to follow social media accounts to be able to gain also. However, it doesn’t mean you should follow accounts randomly. You just have to observe the accounts that are active and relevant, then you follow them.

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This strategy has proven to be effective over time, although some people fail to follow back. Some are a result of dissatisfaction with the kind of content you put out, or they prefer to minimize the number of accounts they follow. Regardless of the challenges, this technique is very much effective.

7. Make A Publication Calendar And Be Consistent

If you want to grow your social media followers, you have to be consistent in posting your content. Create a plan on how you post a story, video, reel, or update, and monitor the organic engagement on them. This way, it will attract your audience and they will either comment, like, or follow your account.

Another benefit of organizing a publication calendar is, it makes the posting of content easier and more organized. It would reduce the time for you to make posts, create a schedule, and respond to comments. Therefore, it is safe to say that, making a publication calendar and being consistent with it helps to grow your social media followers.

8. Being Active On Content Trends

The ability to engage on current trends on social media can fetch you a couple of followers. This is because, a lot of people are on that trend and if you hop on it, you will get recognized. It could be a trending audio, song, video, app feature, or update. Adopting it will definitely increase your recognition thereby giving you more followers.

However, it isn’t all trends that you must hop on. You have to ensure that the trend is in line with your content. Venturing into a trend that isn’t within your field will definitely come out awkward. So, ensure that you get active on relevant trends so that, your audience can relate to it.

9. Co-promote with Relevant Brands

On social media, there are a lot of competitions and tussles. This is only normal because everyone wants to top their game and have good accounting. However, it is a wise move to co-promote with some important brands. Now, bear in mind that, you aren’t collaborating with brands that are in competition with you. You would have to partner with a brand that isn’t in direct competition with you on social media.

One of the possible ways to carry out co-promotion is by sharing followers which will increase your social media engagement. Also, both parties can organize a referral contest or a giveaway on their individual social media accounts.

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10. Value The Comment Section

The comment section is another important part of social media. It is an interactive segment where people air their thoughts and opinions. If you don’t value the comment section, you will find it difficult to gain visibility and recognition. Apart from replying to your comments, you should also learn to leave comments on people’s posts and content.

Commenting on people’s content draws them to your profile to really know who you are. That way you have to gain the visibility that you desire. However, know that the kind of comments you leave will either increase your followers or decrease. Try as much as possible to leave nice comments.

Tools To Increase Social Media Followers

There are certain tools that are very effective for gaining social media followers. Some of them are:

  • Tagboard
  • Sprout Social
  • Buffer
  • Hootsuite
  • Emplifi.Inc
  • TweetDeck
  • Audience Limited
  • Crowdfire
  • Iconosquare
  • Sendible
  • Talkwalker


What Is The Reason For A Slow-Growing Social Media?

There are various reasons that could result to slow growing social media. But, the most common of them all is the uncertainty of work choice. This simply means, doing a lot of things at once. You have to pick a platform and work on it, instead of having many and not being able to manage them.

Which Social Media Is The Easiest To Grow Followers?

Amongst all other social media platforms, Instagram is the easiest to grow followers on. This update was based on social media marketers, backing their reason with Instagram having the most accurate algorithm and account growth potential.

Which Social Media Is The Number 1?

Facebook is the number 1 social media platform via the global social networks ranked by the number of users in 2023.

Which Social Media Is The Fastest Growing?

Currently, with the most current data social media statistics and data, TikTok is the fastest-growing social network.

Who Is The Number 1 Social Media Influencer?

The most influential person on social media is the Portuguese Footballer, Cristiano Ronaldo.


We just concluded with the topic “Best Ways To Grow Your Social Media Followers”. I believe that you would find this article interesting and beneficial to you. However, you can carry out more research to gather information concerning the topic.

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